Our Partners

Georges St. Pierre

Georges is a Canadian former professional mixed martial artist. He is widely regarded as one of the greatest fighters in mixed martial arts history. St-Pierre was ranked as the #1 welterweight in the world for several years by Sherdog and numerous other publications. He has also founded a charity, the GSP Foundation, that aims to reduce bullying and encourage youth participation in sports.


The National Hockey League (NHL®), founded in 1917, consists of 32 Member Clubs. Each team roster reflects the League’s international makeup with players from more than 20 countries represented, all vying for the most cherished and historic trophy in professional sports – the Stanley Cup®. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 191 million followers – league, team and player accounts combined – across Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube; and more than 100 million fans online at NHL.com.

CF Montréal

CF Montréal, a Canadian soccer club, made its debut in 1993. The sporting club is made of 11 teams, from the professional to the youth level and offers its sports-study program. In 2021, the club will play its 10th season in MLS, the highest-rated soccer league in North America. In the second division, the Montreal club won three playoff championships (1994, 2004 and 2009), five regular-season championships (1995, 1996, 1997, 2005 and 2006), as well as the Canadian Championship in 2008. Having qualified for the MLS Cup playoffs in 2013, 2015, 2016 and 2020, CF Montréal reached the Eastern Conference semifinal in 2015 and the Eastern Conference final in 2016. In April of 2015, CF Montréal faced off against Club América in the Concacaf Champions League final in front of over 61,000 spectators at Olympic Stadium. Stade Saputo, the club’s home since 2008, was upgraded to 19,619 seats.

Live Nation

Olivier Primeau

Co-owner of Beachclub, Olivier Primeau is a well-known, colorful and daring personality among Quebec entrepreneurs. Like him or not, he deserves credit for working tirelessly to achieve the popular success he enjoys.


Georges Laraque

Georges Laraque, the former NHL player, is now a radio host for BPM Sports, a speaker and a Georges Laraque, born December 7, 1976, former NHL player, is now a radio host for BPM Sports, speaker and businessman involved in several organizations. Laraque retired from hockey in 2010 after his final season with the Montreal Canadiens to focus on other challenges and opportunities. During his 13-year career, he played for the Edmonton Oilers, Arizona Coyotes, Pittsburgh Penguins and Montreal Canadiens. We are excited to have him part of the BET99 Ambassador Team since October 1st 2022!

Jean-Charles Lajoie

Jean-Charles Lajoie is the television host of the show which bears his own name, JiC, on TVA sports in Montreal, as well as the radio host of Premier Conteur on BPM Sports. Notorious in the Quebec sports world, he is not afraid to share his opinions, no matter how strong they may be. Before joining TVA Sports and BPM Sports, JiC was the voice of the Montreal Carabins, hosted Bonsoir les sportifs, L’esprit d’équipe and many other shows on various channels and stations. We are thrilled to have him on the BET99 ambassador team since October 1st 2022!